Product development advices

Searching for Strategies on product development ? We’ve already gone on a length about the importance of functionality and practicality. But let’s not get carried away with thinking that performance is all that matters. The look and feel of a consumer product are just as central to good design as functionality. This is just as true for software and digital products as it is for hardware and tangible goods. A good designer must have a sense of aesthetics. This is one of the areas where industrial designers show their value.

Competition can seem like a challenge to some but in reality, it’s a tool for success. Your competitors may create similar or better products than you are currently working on. This should encourage you to go back to the drawing board and improve. Without the competitive nudge from your counterparts around the world, you would not be forced to think outside the box or work harder at creating a top quality product. Without the constant threat of competition, nothing improves. Study your competition and evaluate everything they are doing from product development to marketing. In almost every situation you will be able to find brands doing things both right and wrong. Analyze these issues and improve on them. This can only stand to make your product even better than you had originally imagined. You want to hit the market with something consumers will buy and you only have one chance to make a first impression. So do the research beforehand and ensure you launch with something that is nothing short of spectacular. See extra details at Launching a product.

Ensure consistency by creating a branding style guide. Once you’ve defined a brand strategy, built a framework for the brand identity and created the basic visual elements of this brand in the form of a logo, website etc., a crucial next step is to maintain consistency across all platforms and teams via a brand style guide. As a centralized document housing all the key information about your branding, at the bare minimum your style guide should include: Your brand story; Details on the brand voice – guidelines for copy; Logo and logo variations – when and where and how to use each; Color palette; Brand fonts and how to use them; Imagery guidelines

Start-Up tip of the day : Keep learning: Think you know it all? Think again. There’s always more to learn, so be wary of becoming too complacent. Everything you learn is an opportunity to improve your business. That goes for mistakes as well—all startups will suffer from mistakes, but the entrepreneurs that learn from them are likely to be in the successful 25 percent. Source: https://www.petermanfirm.com/.